Strengthen Relationships, Delegate Marketing Responsibilities, Enhance Your Reputation & Showcase Your 401(k) Experience with Retirement Plan Marketing
Designed to give your advisory practice a defined marketing strategy that is implemented and managed by 401(k) Marketing who will continuously provide feedback, reports and opportunities to continuously improve engagement among prospects to win new business.
For the advisor that wants to:
Offload their marketing efforts to a trusted team of professionals
Demonstrate their retirement plan expertise
Increase brand awareness and company recognition
Add value to business relationships and enhance client retention
Have access to quality sales material that wows prospects after a great conversation
Utilize a follow-up process that is tried and true
Have access to readily available Financial Wellness resources for their participants
Implement a scalable marketing strategy
Adopt a consistent marketing program but has traditionally relied to piece-mailed content
Have access to high-quality plan sponsor and participant content
Distribute compliance friendly and/or pre-approved content
Coordinate a marketing strategy that captures all of the different channels and is optimized for growth
Have more time to accomplish business goals
What you'll get:
Branded Ongoing Digital Content: Custom branded, compliance-friendly marketing content, designed within your brand guidelines and specifically developed to make you STAND OUT as the "go-to" retirement plan advisor. This content includes a newsletter, blog articles, infographics, videos and social media cards.
Account Management: Your account manager will do all of the heavy lifting and manage quarterly content for you on your website, social media and digital marketing communications. Your account manager will also optimize all of your content to increase your SEO and Google ranking making it easier for the right people to find you.
Quarterly Reporting: Each quarter, your account manager will curate a custom report that tracks and identifies how the content is impacting your digital footprint. The data includes tracking your website traffic, SEO strength, social media impressions, LinkedIn connection growth and engagement, email marketing reporting and contacts that are engaging with your content. This report is intended to help you utilize quality data points when following up with prospects as well as creating opportunities to improve and optimize for the next quarter.
Sales Material: Confidently walk into your plan sponsor meetings and enhance your sales pitches with professional and compliance friendly Sales Material. The material includes a firm brochure, executive overview, pitch deck, fact finder, service overview and social media banners.
Content Library: Engage your clients more with content from our ever-expanding library. Complete with over 100+ pieces and topics such as annual plan sponsor guides, fiduciary plan governance, industry updates, compliance best practices, investment oversight, financial wellness and more.
Weekly Social Media: You will receive 5 social media posts each week that highlight breaking news and plan sponsor topics to help build a strong professional online reputation. These can be shared on your approved social media channels at the frequency you are most comfortable with (we suggest 3- 5 posts per week).
Marketing Strategy: Receive a quarterly marketing strategy to create a consistent and scalable process using professionally developed content.
Relationship Manager: Top-tier support from marketing professionals dedicated to helping you succeed.
Ongoing Support: Monthly emails, webinars and calls to keep you updated and refreshed on marketing need-to-knows.
Copyright Information: Any content created by 401(k) Marketing or Retirement Plan Marketing must retain the 401(k) Marketing copyright, regardless of platform, file type or distribution manner.
Cancellation and Membership Policy: Once the first year of your annual membership is completed, you may update your membership to month-to-month or remain as an annual member. After the first year, this "Managed" membership requires a one-month notice before the new quarter to cancel your membership to ensure you are not billed further.
Refunds: Your satisfaction is very important to us. If you are not satisfied with the services, we will work collaboratively for your satisfaction. However, no refunds will be granted.